I’m privileged to be one of the few consultants who has helped clients create three different types of New York Times bestsellers, including frontlist fiction, frontlist non-fiction, and backlist non-fiction. Believe me, I know how difficult it is to make these lists. Typically, a book needs to sell at least 5,000 – 10,000 copies in
“No” Usually Means “Not Now”
In my family, my beautiful wife is known as “Ashley the Wonderful.” I’ll be the first to admit that I’m a lucky man who totally out-kicked his coverage. However, most people don’t know that the first time I asked Ashley for a date, she said “no.” After that initial rejection, I remember seeing her in
3 Marketing Mistakes A-Level Authors Make
In today’s publishing industry, it’s common for 80% of a publisher’s book sales to come from its top 20% bestselling authors. These “A-level” authors are treasured for their ability to write and market books that sell 100,000 – 1,000,000 copies or more. Plus, their platforms are so strong that their presence at a book-signing or
The 10 Commandments of Book Marketing
Behold, the 10 commandments of book marketing for authors and publishers. Are you breaking any? Thou shalt: 1. Tell people about the results your books create, not just the topics you write about. 2. Test your manuscript on focus groups and get actual success stories before you publish your book. 3. Avoid coveting another author’s
Why Smart Publishers Build Bad Websites
When you compare the online traffic to a news website versus a publisher website, who gets the most visitors? Think the New York Times and Fox News versus HarperCollins and Simon & Schuster. The news websites get way more traffic. It’s not even close. Yet, both groups create massive amounts of content that people enjoy
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