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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jun 11 2008

Amazon Rankings Explained

I apologize to my blog readers for disappearing for the last two weeks. Vacation and summer fever seemed to hit. But, I’m back with a “doosy” today.Have you ever wondered what a book’s Amazon ranking really means? Is there a way to tell how many books an author is selling over time via Amazon? Well,

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

May 20 2008

How Not to Launch a New Book

This video is a funny take on the whole book promotion agony that many authors experience…enjoy!

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Written by Rob Eagar · Categorized: Author Tips

May 19 2008

Author Platform – More Important than Ever

If you’ve followed the headlines in the Christian publishing trade (CBA), then you know the industry is undergoing serious change. What does this change mean to you as an author? Growing your platform is more important than ever. Here’s why: More Christian bookstores are closing down. Most CBA publishers are experiencing sluggish book sales. Most

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

May 05 2008

Is Your Book in Family Christian Stores?

Last week, I blogged about how to find out if your book is in-stock at Barnes & Noble bookstores. Click here to read that post. Today, I have good news that you can also determine if your book is on the shelf at Family Christian Stores, the largest retail chain of Christian books. They have

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

Apr 27 2008

Is Your Book in Barnes & Noble?

Half of the battle to good book sales is bookstore distribution. Since 70% of bookstore purchases are impulse buys, then it’s important for your book to be on the shelf. Customers don’t like to hear, “We don’t have it, but we can order it for you in 5 – 10 days.” But, how do you

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

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The Business of Being an Author

January 12, 2026 Posted by Rob Eagar No Comments

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. That statement can make some writers uncomfortable—especially if you’re someone who is talented. You’ve spent years honing your craft, attending workshops, polishing prose, and chasing the elusive ideal of “great writing.” And yet, when the book launches, sales stall.

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. Here's the quiet truth...

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