Recently, I watched an interesting BBC interview with Dan Brown about the negative reviews his novels receive in the United Kingdom. As a major bestseller who’s sold over 190 million copies, Dan is still human and feels the sting of literary critics who deride his work. However, he has a great mindset for handling bad
WildFire Marketing Congratulates Wanda Brunstetter on Six Consecutive New York Times Bestsellers
WildFire Marketing and Barbour Books congratulate novelist, Wanda Brunstetter, on a very rare author achievement. Since April 2011, Wanda has written six consecutive novels that all made the New York Times bestseller list, which include, The Hope of Spring, Goodbye to Yesterday The Half-Stitched Amish Quilting Club, The Healing, Struggle, and The Journey. This is
Let Your Fingers Do the Marketing
Remember the good ole’ Yellow Pages? Before the Internet destroyed those giant printed phone books, they used to have a catchy marketing slogan that said, “Let your fingers do the walking.” The idea behind this slogan was to save time by going through the Yellow Page listings and using your phone to shop for information
Use Emotion to Maximize Your Prices
Have you ever attended a music concert and seen T-shirts on sale for over $25 – and people lined up to buy them? How can musicians get away with charging such ridiculously inflated prices? The answer is that they capitalize on the principle that emotion has the power to trump logic. In other words, the
How to Buy Your Way onto the Bestseller List
Do you believe that an author who hits the bestseller list becomes famous, triples his speaking fee, and gets new doors opened for his career? If your answer is yes, how far would you go to make it happen? Would you risk your compromising your integrity to gain that recognition? I’m proud to say that
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