When I took a brief class on statistics back in college, the first words my professor said were, “Never forget that anyone can manipulate numbers to make them mean whatever they want.” Today, with the mass adoption of Twitter and Fakebook, err – I mean Facebook, never before have numbers meant so much and yet
Marketing Lessons from the World’s Fastest Indian
There’s an entertaining movie featuring Anthony Hopkins called “The World’s Fastest Indian.” The film is a biographical account of Burt Munro, a old man from New Zealand who set a land speed record on Indian Scout motorcycle. He competed and broke the 200mph barrier at the Bonneville Salt Flats in Utah in the 1950s and
5 Ways to Get More Media Interviews
Congratulations to WildFire Marketing client, Valorie Burton, for her appearance on the Today Show last week with Kathie Lee Gifford and Hoda Kotb. Valorie is no stranger to the national media and has been interviewed on The Dr. Oz Show, CNN, and HLN. Her ability to capture major media coverage is a crucial part of
Marketing Isn’t for Wimps
I’ve met a lot of authors, publishers, and non-profit directors who feel that their book sales, media exposure, or annual revenue is lower than it should be. They wonder why people won’t buy more of their products, request them for more interviews, or donate more to their cause. When I look at their marketing strategy,
Marketing Through Networking
If you know about a subject well-enough to write a book, then you’re probably familiar with some of your subject’s annual conferences, retreats, or trade shows that attract industry leaders and influencers. If not, conduct an Internet search, or ask the leaders that you know for a list of the major events they attend. Consider
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