Effective marketing isn’t just about creativity. It’s also about speed. For example, you should be able to write a compelling article in less than 45 minutes. The same timeframe applies to writing other marketing tools, such as blog posts, free resources, press releases, newsletters, website content, etc. If marketing feels like a chore, you’ll tend
How a Bestseller Handles Hurtful Reviews
Recently, I watched an interesting BBC interview with Dan Brown about the negative reviews his novels receive in the United Kingdom. As a major bestseller who’s sold over 190 million copies, Dan is still human and feels the sting of literary critics who deride his work. However, he has a great mindset for handling bad
WildFire Marketing Congratulates Wanda Brunstetter on Six Consecutive New York Times Bestsellers
WildFire Marketing and Barbour Books congratulate novelist, Wanda Brunstetter, on a very rare author achievement. Since April 2011, Wanda has written six consecutive novels that all made the New York Times bestseller list, which include, The Hope of Spring, Goodbye to Yesterday The Half-Stitched Amish Quilting Club, The Healing, Struggle, and The Journey. This is
Let Your Fingers Do the Marketing
Remember the good ole’ Yellow Pages? Before the Internet destroyed those giant printed phone books, they used to have a catchy marketing slogan that said, “Let your fingers do the walking.” The idea behind this slogan was to save time by going through the Yellow Page listings and using your phone to shop for information
Use Emotion to Maximize Your Prices
Have you ever attended a music concert and seen T-shirts on sale for over $25 – and people lined up to buy them? How can musicians get away with charging such ridiculously inflated prices? The answer is that they capitalize on the principle that emotion has the power to trump logic. In other words, the
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