Remember the good ole’ Yellow Pages? Before the Internet destroyed those giant printed phone books, they used to have a catchy marketing slogan that said, “Let your fingers do the walking.” The idea behind this slogan was to save time by going through the Yellow Page listings and using your phone to shop for information
Use Emotion to Maximize Your Prices
Have you ever attended a music concert and seen T-shirts on sale for over $25 – and people lined up to buy them? How can musicians get away with charging such ridiculously inflated prices? The answer is that they capitalize on the principle that emotion has the power to trump logic. In other words, the
How to Buy Your Way onto the Bestseller List
Do you believe that an author who hits the bestseller list becomes famous, triples his speaking fee, and gets new doors opened for his career? If your answer is yes, how far would you go to make it happen? Would you risk your compromising your integrity to gain that recognition? I’m proud to say that
Numbers Never Lie – Unless You’re Online
When I took a brief class on statistics back in college, the first words my professor said were, “Never forget that anyone can manipulate numbers to make them mean whatever they want.” Today, with the mass adoption of Twitter and Fakebook, err – I mean Facebook, never before have numbers meant so much and yet
Marketing Lessons from the World’s Fastest Indian
There’s an entertaining movie featuring Anthony Hopkins called “The World’s Fastest Indian.” The film is a biographical account of Burt Munro, a old man from New Zealand who set a land speed record on Indian Scout motorcycle. He competed and broke the 200mph barrier at the Bonneville Salt Flats in Utah in the 1950s and
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