The secret to selling books like wildfire is to get other people to act as “word of mouth warriors” on your behalf. Instead of marketing all by yourself, imagine hundreds of people singing your praises to the public. A great way to make this happen is by utilizing the power of success stories. For example,
Write Quicker to Market Faster
Effective marketing isn’t just about creativity. It’s also about speed. For example, you should be able to write a compelling article in less than 45 minutes. The same timeframe applies to writing other marketing tools, such as blog posts, free resources, press releases, newsletters, website content, etc. If marketing feels like a chore, you’ll tend
Let Your Fingers Do the Marketing
Remember the good ole’ Yellow Pages? Before the Internet destroyed those giant printed phone books, they used to have a catchy marketing slogan that said, “Let your fingers do the walking.” The idea behind this slogan was to save time by going through the Yellow Page listings and using your phone to shop for information
Use Emotion to Maximize Your Prices
Have you ever attended a music concert and seen T-shirts on sale for over $25 – and people lined up to buy them? How can musicians get away with charging such ridiculously inflated prices? The answer is that they capitalize on the principle that emotion has the power to trump logic. In other words, the
How to Buy Your Way onto the Bestseller List
Do you believe that an author who hits the bestseller list becomes famous, triples his speaking fee, and gets new doors opened for his career? If your answer is yes, how far would you go to make it happen? Would you risk your compromising your integrity to gain that recognition? I’m proud to say that
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