Did you know that the marketing language publishers create for your book’s back cover copy is rarely written by the marketing department? Instead, an editor with little marketing experience or a freelance writer outside the company is tasked with creating this important copy. This practice may explain why so many books display such ineffective, boring
A Marketing Lesson from LeBron James
Sports fans know that LeBron James recently won his second NBA basketball championship – and he did it two years in a row. Many people consider LeBron the best player in the world. However, many people may not know that he didn’t rest on his laurels after winning his first championship last year. Several critics
The Promotional Power of Success Stories
The secret to selling books like wildfire is to get other people to act as “word of mouth warriors” on your behalf. Instead of marketing all by yourself, imagine hundreds of people singing your praises to the public. A great way to make this happen is by utilizing the power of success stories. For example,
Write Quicker to Market Faster
Effective marketing isn’t just about creativity. It’s also about speed. For example, you should be able to write a compelling article in less than 45 minutes. The same timeframe applies to writing other marketing tools, such as blog posts, free resources, press releases, newsletters, website content, etc. If marketing feels like a chore, you’ll tend
Let Your Fingers Do the Marketing
Remember the good ole’ Yellow Pages? Before the Internet destroyed those giant printed phone books, they used to have a catchy marketing slogan that said, “Let your fingers do the walking.” The idea behind this slogan was to save time by going through the Yellow Page listings and using your phone to shop for information
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