Have you ever visited an orchard to pick apples, oranges, or peaches? When standing underneath the tree, you quickly realize that you can only reach the low-hanging fruit. Getting the fruit up high takes a lot more work. So, you spend your time picking as many of the lower items as you can reach. In
Self-Promotion Versus Your Self-Esteem
If marketing your book, business, or non-profit with confidence feels like a struggle, you could be dealing with low self-esteem issues. For example: You’re hesitant to highlight the value of what you offer, because you think no one will care. You freeze up verbally, because you’re nervous that you won’t say the perfect pitch line.
What You Need to Know About SEO
If you tell someone that you want more people to visit your website, you will usually hear something like, “You should improve your SEO practices.” In plain English, “SEO” is a term used by website programmers that means for “Search Engine Optimization.” This concept refers to employing various methods to help make your website appear
Why Authors Should Write Their Own Back Cover Copy
Did you know that the marketing language publishers create for your book’s back cover copy is rarely written by the marketing department? Instead, an editor with little marketing experience or a freelance writer outside the company is tasked with creating this important copy. This practice may explain why so many books display such ineffective, boring
A Marketing Lesson from LeBron James
Sports fans know that LeBron James recently won his second NBA basketball championship – and he did it two years in a row. Many people consider LeBron the best player in the world. However, many people may not know that he didn’t rest on his laurels after winning his first championship last year. Several critics
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