My clients say I’m known for certain marketing maxims. For example, some call me the “value statements guy.” Others say they can hear my voice in their heads reciting my favorite marketing statements. I have so many adages that I’ve lost track. I hope the following ten apothegms will get stuck in your head, too.
How to Kill a New York Times Bestseller
Did you know hundreds of New York Times bestselling books on Amazon and B&N do not have correct identification or marketing language? It’s an industry-wide problem collectively costing publishers and authors millions in lost book sales each year.
Psychology Always Trumps Technology
Everywhere you look on the Internet, there seems to be a guru plugging the latest online must-haves for successful marketing. All of the focus on technology makes me wonder if marketers have forgotten that we’re selling to humans rather than machines.
How to Spark Sales Through Sampling
Part of my consulting success includes helping clients hit the New York Times bestseller list in three different categories, which is extremely rare. One of the secrets to this success is employing a powerful marketing principle that a business mentor taught me several years ago: The purpose of an effective sample is to make people
The Option of Yeses
If your marketing plan isn’t producing the desired results or your sales growth isn’t meeting expectations, the solution might be simple. You’re not giving enough options to buy. Read more…
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