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Rob Eagar

Marketing expertise to spread your message like wildfire.

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May 08 2017

My Top 10 Marketing Maxims

My clients say I’m known for certain marketing maxims. For example, some call me the “value statements guy.” Others say they can hear my voice in their heads reciting my favorite marketing statements. I have so many adages that I’ve lost track. I hope the following ten apothegms will get stuck in your head, too.

1. When someone asks, “What’s your book about?” Never answer that question. Their real question is “Why should I spend $15 and 15 hours to read your book?”

2. Adults act like children online. So, make everything easy and obvious on your website.

3. Email is 12 times better at acquiring customers than all social media combined.

4. If you want people to give your book a look, it must have a hook. Without a hook, people are unlikely to open their pocketbook.

5. One email address is more valuable than ten Facebook likes and a hundred Twitter followers.

6. Marketing is not about drawing attention to yourself. It’s about drawing attention to the value that you provide to others.

7. A “value statement” is an individual sentence that describes a specific result you know you can create for your readers.

8. Just like a real house, your email list is an asset that either depreciates or appreciates based on the way you use it.

9. Too many websites are like narcissistic people. They’re alway asking without ever giving.

10. In marketing, psychology always trumps technology. You’re not selling to machines. You’re selling to people. Language is the power of the sale.

 

 

Photo courtesy of chatchai stocker at FreeDigitalPhotos.net

 

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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