My clients say I’m known for certain marketing maxims. For example, some call me the “value statements guy.” Others say they can hear my voice in their heads reciting my favorite marketing statements. I have so many adages that I’ve lost track. I hope the following ten apothegms will get stuck in your head, too.
1. When someone asks, “What’s your book about?” Never answer that question. Their real question is “Why should I spend $15 and 15 hours to read your book?”
2. Adults act like children online. So, make everything easy and obvious on your website.
3. Email is 12 times better at acquiring customers than all social media combined.
4. If you want people to give your book a look, it must have a hook. Without a hook, people are unlikely to open their pocketbook.
5. One email address is more valuable than ten Facebook likes and a hundred Twitter followers.
6. Marketing is not about drawing attention to yourself. It’s about drawing attention to the value that you provide to others.
7. A “value statement” is an individual sentence that describes a specific result you know you can create for your readers.
8. Just like a real house, your email list is an asset that either depreciates or appreciates based on the way you use it.
9. Too many websites are like narcissistic people. They’re alway asking without ever giving.
10. In marketing, psychology always trumps technology. You’re not selling to machines. You’re selling to people. Language is the power of the sale.
Photo courtesy of chatchai stocker at FreeDigitalPhotos.net
