Modern-day farmers know that trying to harvest too many crops out of the same field creates negative consequences. Over-farming can extract too many nutrients from of the soil, eventually leaving a field barren and useless. To maintain a good harvest, farmers will rotate crops, let fields rest, or expand their acreage to prevent one area
How Publishers Hand Amazon More Power
More than ever before, publishers are attempting to sell books directly to consumers. But, what if this trend plays right into Amazon’s hands? What if the effort to shift sales away from Amazon actually gives them more power? Could the direct-to-consumer (D2C) movement backfire and create a worse dynamic in the industry?
Top 10 Myths Marketing Executives Believe
The business world is full of myths, untested theories, fads, and outdated ideas. Check out these 10 common marketing misconceptions. If you believe any of these myths, they could hold back the sales growth of your company…
A Marketer’s Job is to Make People Listen
All too often, publishers, business owners, authors, and marketers create promotions that mimic a boring high school teacher. For example, we get overly preoccupied with our own ideas and products. We think our message is desperately important. We deservingly believe everyone should love our marketing. Yet, we’re shocked to find out that hardly anyone is paying attention.
Marketers Must Earn the Audience
Top musicians realize that they must earn the trust and respect of their audience – every single time. Likewise, marketers must earn the audience. Yet, some marketers take audiences for granted, so consumers lose interest in the product and buy elsewhere. What does it look like when marketers make this mistake?
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