Phone: 770-887-1462 Free Newsletter Signup

Rob Eagar

Marketing expertise to spread your message like wildfire.

  • Start Here
  • About
  • Books
    • The Author’s Guide to Marketing Books on Amazon
    • The Author’s Guide to Email Marketing
    • The Author’s Guide to Media Interviews
    • The Author’s Guide to Write Text That Sells Books
  • Coaching
    • 1:1 Book Marketing Master Class
    • Private Author Coaching Sessions
    • Amazon Book Description Service
    • Media Interview Training
  • Clients
    • Testimonials
    • Bestseller Case Studies
    • Client List
  • e-Courses
    • Mastering Amazon for Authors
    • Sell Books on a Shoestring Budget
  • Free Tips
    • Articles and Hot Tips for Authors
    • Blog
    • Newsletter Archive
  • Contact

Feb 23 2016

How Publishers Hand Amazon More Power

bookbusinessmagThis week, I had the pleasure to guest post over at Book Business Magazine. I wrote an article titled, “Publishers Need To Match The Amazon Experience To Grow D2C Sales.” Below is an excerpt with a link to the complete article. Take a moment to read this important information.

—

More than ever before, publishers are attempting to sell books directly to consumers. But, what if this trend plays right into Amazon’s hands? What if the effort to shift sales away from Amazon actually gives them more power? Could the direct-to-consumer (D2C) movement backfire and create a worse dynamic in the industry?

We live in an era when ecommerce is being perfected by Amazon, Apple, Wal-Mart, and other innovative retailers. Consumers can buy with one-click, get free two-day shipping, purchase goods at ridiculously low prices, return items at no charge, and even receive same-day delivery in major cities. The standards set to win marketshare are higher than ever and consumers expect these terms. Publishers who wade into the ecommerce world must put their best foot forward. Otherwise, they will wind up steering consumers right back to Amazon.

I recently conducted an informal D2C study for my consulting clients and visited over 25 publisher websites of various sizes and genres. I subscribed to each publisher’s email newsletter and tested buying a book at their online stores. But, I was shocked by the amount of problems I encountered that diminished the online shopping experience. The issues could be summed up by these big concerns…

Click here to read the complete article

 

Written by Rob Eagar · Categorized: Marketing Tips, Monday Morning Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

How to Build a Large Email List

August 12, 2023 Posted by Rob Eagar

Want to sell more books? Use these secrets to build your email list as fast as possible…

Continue Reading »

Book Marketing Master Class
  • About
  • Books
  • Consulting
  • Free Tips
  • Blog
  • Newsletter Signup
  • Contact
  • Privacy Policy
  • Site Map

© 2023 WildFire Marketing

Website by Wildfire Marketing