True confession time: I’m a guy who finds it difficult to accept my real age. Many people don’t know that I’m actually 47 years old. I guess my blond hair has a way of hiding most of the gray that’s on my head. And, when people try to guess my age, they usually think I’m
He Who Owns the Reader Owns the Sale
Imagine the pressure of trying to walk on a tightrope. It’s scary enough just attempting to keep your balance. But, what if maintaining your balance isn’t your biggest worry? What if you’re afraid that the tightrope itself might break? This anxiety represents how many of my publisher clients can feel in today’s economy. Not only
10 Steps to Create a Sensational Speech
There’s an old adage among professional speakers that says “The brain can only absorb what the behind can withstand.” This means that the longer you talk, the less information your audience tends to remember. When a speaker covers too much information, it all tends to run together and cancel itself out in the listener’s mind.
The Promotional Power of Success Stories
One of the secrets to spreading your message like wildfire is to get other people to act as “word of mouth warriors.” Imagine hundreds of people singing your praises to the public. A great way to make this happen is by utilizing the power of success stories. For example, Dave Ramsey, radio host and New York
The Top 10 Reasons Why Non-Profits Are Non-Profitable
When I was young, my grandfather owned a boat that he kept stored in his garage. The boat irritated my grandmother, because it was expensive to maintain, took up a lot of space, and she no interest in water activities. One day, she expressed her displeasure by hanging a sign in their garage that said,
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