Got a major book launch coming up?
Launching a successful book isn’t based on great writing or a clever marketing plan. The truth is…it’s all about the execution. If you don’t execute correctly, your launch will be a dud.
Authors and publishers hire me to ensure their team executes the right marketing tactics without screwing up. That’s because I can tell ahead of time if your plan is on track or about to run off the rails.
I’m one of the rare consultants to help both fiction and nonfiction books hit the New York Times bestseller list. I’ve also experienced success as a traditionally-published author and a self-published author. After 14 years of coaching over 1,000 authors, I know more about marketing books than the personnel at most publishing houses.
Put my expertise to work for you. Each year, I accept a handful of projects to oversee an author’s specific book launch.
What if an expert personally managed your next book launch?
Request my Concierge Book Launch Service. I’ll create a master marketing plan for your book, teach your team how to execute the right tactics, provide guidance throughout your entire campaign, and help maximize your results.
In some cases, I can help position your book to become a national bestseller, which means you reap the following rewards:
- Instant credibility and respect in your field
- Access to a bigger mainstream audience
- Double your speaking fee overnight
- Major influencers will seek to partner with you
- Enjoy a lifetime accomplishment that no one can ever take away from you
However, if you want to launch a big-time book, then you must be willing to make sacrifices, such as:
- Lose money on your launch campaign to maximize low-priced book sales
- Give away your best content or ancillary products as incentives to entice orders
- Schedule personal time to conduct interviews, speak publicly, post on social media
- Spend ample money advertising on Facebook, Amazon, email lists, etc.
Marketing a book is completely different than marketing any other product or service. Without the right expectations and proven expertise, your campaign can easily fall short of your goals. I’m here to make you look like a book marketing genius.
If you’re interested in my Concierge Book Launch Service, you must meet the following criteria:
1. If you only want to hit the bestseller lists, then I’m not interested.
I know what it takes to hit the bestseller lists, because I’ve helped clients do it multiple times. But, I have no interest in helping an author become a bestseller just to satisfy his or her ego. I only accept authors who want to build a successful long-term campaign. If you hit a bestseller list, that’s the icing on the cake – not the primary goal. No exceptions. I’m dead serious about this issue.
2. You must already have a growing author platform.
You must already have a growing your audience. For example, if you write nonfiction, you should have at least 25,000 email subscribers, access to regular media appearances, a frequent speaking schedule, connections with well-known influencers, etc.
If you write fiction, you must have at least three novels completed, an active email list of over 10,000 subscribers, and the availability to quickly write new short stories or novellas as I instruct.
3. You must be able and willing to implement my techniques.
I will provide expert book marketing tactics, guidance, and accountability. I can also build a new author website or a book landing page if needed. However, you must be willing to follow my advice and execute your own social media, email marketing, and publicity functions. I do the teaching. You and your team must do the actual work.
4. You must contact me at least 6 months before your book launch.
Building a successful book launch doesn’t happen overnight. Many marketing tactics, such as public speaking, publicity, and connecting with online influencers requires a long lead-time. If you contact me less than 6 months before your release date, there isn’t enough time to build a complete campaign. If your book launch is less than 6 months away, purchase my popular Book Marketing Master Class as an effective alternative.
5. You must have an adequate budget in place.
The Concierge Book Launch Service is designed to save you time, provide peace of mind, and achieve bigger results than you could on your own. Therefore, you must have the budget in place to handle the marketing expenses involved and afford my expertise. I don’t work on commission, and payment for my service is due up-front.
Interested? Let’s talk
To request pricing details and check my availability for the Concierge Book Launch Service, please contact me here or call: 770-887-1462
“Rob brought clarity to our team as to what is included in a book launch. He made observations that helped us to understand what needed to happen to make our campaign successful. Plus, we enjoyed working with him. It felt like Rob was one of us.”
“Rob is one of the best in the game. He helped our veteran launch team leverage our existing audience and opportunities in the Amazon ecosystem. We loved working with Rob in our launch planning. Highly recommended!”
Author of The Phoenix Project with over 500,000 copies sold