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Rob Eagar

Marketing expertise to spread your message like wildfire.

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Jun 20 2007

Get Better Before You Get Bigger

“Get better before you get bigger” – I recently heard this axiom from Lysa TerKeurst, President of Proverbs 31 Ministries. Lysa is an accomplished A-level speaker and oversees their annual SheSpeaks Conference, which I highly recommend for women in ministry. She told me how they encourage women to focus on improving their message and delivery, before they worry about how big their audiences are.

This is good advice to consider. What are you doing to improve your skills as a speaker and writer? Are you sitting around pouting about small engagements or low book sales? Or, are you honing your craft by reading instructional books, meeting with critique groups, or attending a speakers or writers workshop?

There are two aspects to getting a bigger platform: effective marketing (that’s where I come in) and creating a better message. Believe me, it’s hard to get good word-of-mouth if you’re a lousy communicator. In contrast, the better your message gets, the easier it is for others to tell their friends about you. Check out the list below for resources to help you get better.

Writer’s Conferences and Critique Groups:
www.ChristianWritersInfo.net/Conferences.htm
www.ChristianWritersInfo.net/Critique.htm

Speaking Conferences and Workshops:
www.Classervices.com
www.SheSpeaksConference.com
www.DynamicCommunicators.com
www.ToastMasters.org

Now, get out there and get better!

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Written by Rob Eagar · Categorized: Marketing Tips, Speaker Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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