If you’re a fan of football, you’ve probably heard the TV talking heads and sports experts claim that “Football is a quarterback-driven league.” In other words, a team can’t win unless they have a top-tier heroic quarterback. Yet, the opposite has been true. The last two football championships were won by teams who did NOT
Are Newsletters Really Worth It?
What if there is a simple low-cost marketing activity you could do each week that guarantees customers in the future? If so, would you do it? Referral customers are the “Holy Grail” of business, because people come to you ready to purchase. Every author, publisher, non-profit, and corporation wants to insure that customers keep coming,
Tips to Control a Media Interview
If you’re an author, business executive, or non-profit director, media interviews represent incredible opportunities to spread your message like wildfire. In my experience, though, most people don’t seem prepared to control an interview. Read how…
The 10-Question Live Event Test
Hosting live events can be a great way to market your organization, but it’s not always the wisest choice. Use the following 10 questions to determine if your next event should get the green light…
You Are Your Most Important Customer
Can your self-esteem impact your business?
How does an individual or organization overcome a self-esteem problem?
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