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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Oct 29 2007

Help with the Southern California Wildfires

At WildFire Marketing, we enjoy helping authors, speakers, and companies spread their message like wildfire. It’s a good thing when beneficial ideas take over a cultural landscape.

However, we are saddened by the recent tragedy of real wildfires that destroyed lives and property in Southern California. Please join with us in prayer and financial assistance to help the victims recover and begin life anew. To make a donation, go to:

www.SamaritansPurse.org
www.RedCross.org

Help us spread the message of hope!

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

The Business of Being an Author

January 12, 2026 Posted by Rob Eagar No Comments

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. That statement can make some writers uncomfortable—especially if you’re someone who is talented. You’ve spent years honing your craft, attending workshops, polishing prose, and chasing the elusive ideal of “great writing.” And yet, when the book launches, sales stall.

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. Here's the quiet truth...

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