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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jan 26 2008

Client Success Story – Mary Southerland

Mary Southerland

Author & Speaker
The Stress-Buster!
The Women’s Ministry Motivator
www.MarySoutherland.com

“Rob Eagar and his Marketing Mentor Program gave me a new excitement for my ministry! I’m amazed by the results he created so quickly, such as:

● Launched newsletters that produced speaking inquiries, book orders, and a guest appearance on national radio.

● Sent enticing press releases by email that generated several rapid requests for radio interviews.

● Enhanced my image with two new brands and a dynamic website redesign (see before / after picture below).

● Created over $1,000 of website product sales in one month – my best ever!
Above all, Rob served as a coach who raised my confidence as a communicator.”

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Written by Rob Eagar · Categorized: Client Success Stories

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

The Business of Being an Author

January 12, 2026 Posted by Rob Eagar No Comments

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. That statement can make some writers uncomfortable—especially if you’re someone who is talented. You’ve spent years honing your craft, attending workshops, polishing prose, and chasing the elusive ideal of “great writing.” And yet, when the book launches, sales stall.

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. Here's the quiet truth...

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