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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Mar 05 2009

Client Success Story: Johnny Parker – National Exposure in Ebony Magazine

Hats off to WildFire client, Johnny Parker, for receiving national exposure in the March, 2009 issue of Ebony magazine. Johnny got an article published on leadership issues based on President Obama. The article has already resulted in several speaking inquiries and interest from influential people. Johnny credits WildFire Marketing for taking his website, resources, and keynote speeches to a higher level, which helped position him to get national attention.

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Written by Rob Eagar · Categorized: Client Success Stories

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar No Comments

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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