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Rob Eagar

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Jun 18 2009

Social Networking – Unlocking Behavioral Disorders

(Click on the picture above to enlarge)
Credit to Alan Weiss and his awesome blog for posting this hilarious photo (and available T-shirt) from Despair.com.
Social media is getting all of the hype these days. Yet, it’s struggling as a medium to actually create significant books sales. For example, at BEA 2009 last month, John Sargent, the CEO of Macmillan Publishing stated, “Viral marketing doesn’t sell a ton of books.” He said a video based on a Macmillan book spent time in the number-one spot on YouTube in the U.K.—and wound up selling a whopping 200 extra copies. So what works? Most CEOs agreed front-of-store displays can boost sales.
Now, I’m not knocking social networking…just don’t forget about the tried-and-true methods for authors to spread a message, such as public speaking, newsletters, personal networking, alliances, etc.


As for the behavioral disorders that social networking can cause authors, check out this insightful article, Why I Kissed FaceBook Goodbye, from Anne Jackson, author of Mad Church Disease.

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

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