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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Oct 09 2009

Book Marketing Q&A: Follow-up to Public Speaking Resources

Per Mary’s question yesterday, I forgot to offer some other advice on preparing to speak publicly on your book. Two things:

1. The best way to become a better speaker is to build an effective speech (See Andy Stanley’s book, “Communicating for a Change” in my previous post), then go speak as frequently as possible. Practice makes a huge difference in your confidence and ability to motivate an audience.

2. When it comes to practice, I first suggest that you record yourself giving your speech alone in your office or home. The #1 way to improve as a speaker is to LISTEN TO YOURSELF. I can’t stress this enough. In the beginning, it will feel uncomfortable, but it’s the best way to identify areas of weakness and make the necessary changes.

Also, it’s important to practice your speaking skills in front of other people. A great way to do this is by joining your local Toastmasters club. I have several clients who said this group was beneficial early in their speaking career.

Keep the great questions coming!

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Written by Rob Eagar · Categorized: Book Marketing Questions

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

The Business of Being an Author

January 12, 2026 Posted by Rob Eagar No Comments

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. That statement can make some writers uncomfortable—especially if you’re someone who is talented. You’ve spent years honing your craft, attending workshops, polishing prose, and chasing the elusive ideal of “great writing.” And yet, when the book launches, sales stall.

Most authors who struggle to sell books don’t have a writing problem. They have a business problem. Here's the quiet truth...

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