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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Nov 07 2023

Wall Street Journal Discontinues Bestseller Lists

The Wall Street Journal discontinued its bestseller lists for books. Rob explains how authors should view this surprising development…

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Written by Rob Eagar · Categorized: Author Tips, Book Marketing Questions, Marketing Tips, Monday Morning Marketing Tips, News & Events

May 07 2023

How to Pick Your Publishing Path

Publishing Path Choice

Are you wrestling between self-publishing or traditionally-publishing your next book? Here’s how to pick the publishing path that is right for you…

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Written by Rob Eagar · Categorized: Author Tips, Book Marketing Questions, Monday Morning Marketing Tips

Jan 09 2022

Why Social Media Stinks at Selling Books

One of the biggest falsehoods that authors and publishers believe is that social media sells books. Nothing could be further from the truth. In fact, The New York Times proved this point in a recent article. Read on for the highlights from their reporting…

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Written by Rob Eagar · Categorized: Author Tips, Book Marketing Questions, Marketing Tips, Monday Morning Marketing Tips

Jul 26 2020

When Should Authors Quit?

Did you know most authors fail at selling books? The average nonfiction book sells less than 250 copies per year.  The business of books can be brutal, which begs the question: When should authors quit?

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Written by Rob Eagar · Categorized: Author Tips, Book Marketing Questions, Marketing Tips, Monday Morning Marketing Tips

May 30 2020

The 4 Buckets of Book Sales

Want to get thousands of people to buy your book? Rob explains how to identify where readers gather in large numbers by understanding the 4 Buckets of Book Sales.

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Written by Rob Eagar · Categorized: Author Tips, Book Marketing Questions, Marketing Tips, Monday Morning Marketing Tips

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Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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