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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Apr 08 2010

Publishing Books to Make Money…

This is a great quote from Seth Godin. I highly recommend reading his blog.

Publishing books to make money…

is a little like hanging out in a singles bar if you want to get married.

It might work, but there are way better ways to accomplish your goal.

If you love writing or making music or blogging or any sort of performing art, then do it. Do it with everything you’ve got. Just don’t plan on using it as a shortcut to making a living.

The only people who should plan on making money from writing a book are people who made money on their last book. Everyone else should either be in it for passion, trust, referrals, speaking, consulting, change-making, tenure, connections or joy.

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Written by Rob Eagar · Categorized: Author Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

Stop Asking Readers for Opinions

February 2, 2026 Posted by Rob Eagar No Comments

Feedback from readers may feel helpful—but it could also sabotage your book and your long-term career.

Feedback from readers may feel helpful—but it could also sabotage your book and your long-term career.

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