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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Archives for May 2010

May 28 2010

Hilarious video about book signings

This video is really funny, partly because it’s so true for so many authors. (Thanks to Chip MacGregor for mentioning it on his blog.)

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Written by Rob Eagar · Categorized: Author Tips

May 25 2010

Is Social Networking the Savior for Books?

“Never before have so many people with so little to say said so much to so few.” – Twitter defined With the advent of social networks, such as FaceBook, YouTube, Twitter, and LinkedIn, an intense amount of hype has labeled these channels as the future of book marketing. However, as the allure continues to grow,

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Written by Rob Eagar · Categorized: Author Tips, Marketing Tips

May 17 2010

May Comparison of ECPA Publishers

Check out the May, 2010 Amazon rankings for the Top 15 ECPA publishers. This research lets you see both the overall industry rankings, plus each publisher’s individual top 20 bestselling book list. Why is this information helpful to you? This is one of the few ways that authors, agents, and publishers can simultaneously see how

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Written by Rob Eagar · Categorized: CBA Publisher Rankings

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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