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Rob Eagar

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Jun 28 2010

Monday Morning Marketing Tip – June 28, 2010

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.

This week’s focus:
Some people mistakenly believe that conducting a radio or TV interview is a prime opportunity to teach a large group of listeners. They see the microphone and suddenly think class is in session with a captive audience. However, this mindset forgets two problems: 1) You’re audience is never really captive – they can always change the channel. 2) The average interview lasts less than 10 minutes, which isn’t enough time to teach much material.

Most media programs are formatted for short, 8 – 10 minute segments with commercial breaks. So, you generally have much less time on the air than you think. Therefore, it’s crucial to use your brief interview to tease the audience, rather than teach the audience. Teasing the audience doesn’t mean giving fluff. Instead, it means giving listeners enough nuggets of value to make them want more.

If you gave an interview today, what nuggets of value could you concisely discuss that you would make the audience desire more of you?

Chew on this:
“How much better it is to get wisdom than gold! And to get understanding is to be chosen above silver.” – Proverbs 16:16


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© Rob Eagar 2010. All rights reserved.

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

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