Phone: 770-887-1462 Free Newsletter Signup

Rob Eagar

Marketing expertise to spread your message like wildfire.

  • Start Here
  • About
  • Books
    • The Author’s Guide to Marketing Books on Amazon
    • The Author’s Guide to Email Marketing
    • The Author’s Guide to Media Interviews
    • The Author’s Guide to Write Text That Sells Books
  • Coaching
    • Book Marketing Master Class
    • Private Author Coaching Sessions
    • Amazon Book Description Service
    • Media Interview Training
    • Concierge Book Launch Consulting
  • Clients
    • Testimonials
    • Bestseller Case Studies
    • Client List
  • e-Courses
    • Mastering Amazon for Authors
    • Sell Books on a Shoestring Budget
  • Free Tips
    • Articles and Hot Tips for Authors
    • Blog
    • Newsletter Archive
  • Contact

Jul 26 2010

Monday Morning Marketing Tip – July 26, 2010

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.

This week’s focus:

If you want to sell books through public speaking, usually someone of influence has to invite you to address their organization. For example, leaders of businesses, non-profits, trade shows, churches, book clubs, and universities frequently request authors to speak to their groups. But, in order to get a leader interested in the first place, you must understand how the booking process works.

Most leaders make their booking decisions based on one simple factor – trust. The reality is that leaders aren’t really interested in booking speakers. Instead, they want to book experts who happen to speak. By positioning yourself as an expert, rather than an author, you increase a leader’s ability to trust you.



Chew on this:

“People who address audiences have the potential to create tremendous value or create tremendous harm. The only reason to hire a speaker – no matter what his or her specialty – is to improve the condition of the audience and, frequently, the organization which they represent.”
Alan Weiss, author of Money Talks



To receive Rob’s Monday Morning Marketing Tip directly to your email inbox,

click here

© Rob Eagar 2010. All rights reserved.

<$BlogFeedsVertical$>

Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

Continue Reading »

Book Marketing Master Class
  • About
  • Books
  • Consulting
  • Free Tips
  • Blog
  • Newsletter Signup
  • Contact
  • Privacy Policy
  • Site Map

© 2023 WildFire Marketing

Website by Wildfire Marketing