Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.
This week’s focus:
Most leaders make their booking decisions based on one simple factor – trust. The reality is that leaders aren’t really interested in booking speakers. Instead, they want to book experts who happen to speak. By positioning yourself as an expert, rather than an author, you increase a leader’s ability to trust you.
Chew on this:
“People who address audiences have the potential to create tremendous value or create tremendous harm. The only reason to hire a speaker – no matter what his or her specialty – is to improve the condition of the audience and, frequently, the organization which they represent.”
Alan Weiss, author of Money Talks
To receive Rob’s Monday Morning Marketing Tip directly to your email inbox,