Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.
This week’s focus:
One of the keys to successful marketing is the ability to convince skeptical people that your product or service is worth buying. Your job is to build enough credibility and value in someone else’s mind that they believe it’s worthwhile for them to part with their money and make a purchase, or part with their time and participate. A great way to generate this belief is by using success stories. Yet, I rarely see authors and business leaders take advantage of this tool.
2. Am I asking customers for success stories?
3. Am I posting great success stories in all of my marketing materials?
“Success breeds success.”
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