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Rob Eagar

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Oct 04 2010

Monday Morning Marketing Tip – October 4, 2010

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.

This week’s focus:
If you want people to buy your book, product, or service, sometimes they only need one reason to pull the trigger. However, it’s your job to create that one reason and make it apparent.

For example, I wrote a book that has a page in it called, “31 Character Questions.” This list of questions was designed to help the reader determine the character of the person he or she was dating. I found that whenever I mentioned this list from the speaking stage or during a media interview, my book sales immediately increased. Listeners would rush up to my resource table and say, “I want to buy your book to get those 31 character questions.” My list was reason enough for some people to make a purchase.

Likewise, I recently attended an expensive training conference because the teacher included two months of personal follow-up in the event price. That feature was the primary reason that I chose to buy. How about you? Maybe you bought a pair of uncomfortable shoes because you couldn’t resist how good they looked. Perhaps you frequent a restaurant because their menu is the only one around that offers healthy eating options.

Marketing your message is usually less complex than you think. You just have to give people one convincing reason to buy. Here’s the secret: One of the best ways to create your reason is to understand what makes you buy the stuff that you purchase. So, take this week to create three common reasons why you’ve bought specific items in the last month. Apply that knowledge to your own products, and give your target audience one reason why they can’t resist making a purchase from you.




Upcoming Event Reminder:
Authors with marketing savvy sell more books…

it’s time you became one of them.

Rob Eagar announces his new workshop:

How to Sell Books Like WildFire!

November 6, 2010 in Atlanta, GA

Space is limited to the first 10 authors who signup.
Click here for details and registration


To receive Rob’s Monday Morning Marketing Tip directly to your email inbox,

click here


© Rob Eagar 2010. All rights reserved.



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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

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