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Rob Eagar

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Nov 22 2010

Monday Morning Marketing Tip – November 15, 2010

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.

This week’s focus:
When setting a fee for your books, products, or speaking presentations, practice looking in the mirror by yourself and saying the requested amount out loud. Repeat the exercise until you can say your fee without stuttering, laughing, or cowering. You must convince yourself that you’re worth the money before you can convince someone else. When you can justify your value in your own mind, you will find it much easier to explain to someone else.




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© Rob Eagar 2010. All rights reserved.



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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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