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Rob Eagar

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Nov 29 2010

Monday Morning Marketing Tip – November 29, 2010

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire.

This week’s focus:
If you’re an author selling books or a business selling products, your customers are internally wondering, “If I give you my money first, will I get a return on my investment?” The return you provide could be increased knowledge, a problem solved, or hours of pure entertainment. But, it better be something that the customer deems worthy of their purchase. If you create a positive result, you will win the exciting prize called “word-of-mouth.” If you fail to create a positive result, you may wind up with the booby prize of obscurity and looking for another job.

What kind of return on investment are you confident that you can create for your target audience? Take a moment today to write out at least three distinct results. Then, examine if that information is clearly communicated in your marketing materials, such as your website, brochure, bios, newsletters, etc. If it’s missing, don’t let this week pass by without improving those materials and making your results apparent.




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© Rob Eagar 2010. All rights reserved.



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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

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