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Rob Eagar

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Dec 06 2010

Monday Morning Marketing Tip – December 6, 2010

Rob Eagar’s Monday Morning Marketing Tip

is written to help authors, publishers, and organizations
spread their message like wildfire.


This week’s focus:

Most of the major corporations around the world focus their marketing efforts on building a strong brand. If they can get you to keep a positive association locked in your mind, then you’ll be more likely to purchase their products. For instance, here are some examples of famous company brands:

Wal-Mart: “Save money. Live better.”
Maxwell House Coffee: “Good ’til the last drop”
The Home Depot: “You can do it. We can help.”
Lowes: “Let’s build something together.”
What do these corporate brands have in common? They’re short, memorable, and answer the all-important question that consumers ask, “What’s in it for me?” Likewise, your goal as an author or business leader should be to answer the same question.
Brevity, remembrance, and value are critical to creating a powerful brand. However, your focus should be primarily on explaining the value that you provide. Cleverness is cool, but companies know that it takes more than just a witty phrase to satisfy today’s savvy consumer.
Analyze your brand. Is it merely clever, catchy, or even non-existent? Or, does it clearly communicate the value that your target audience will receive? To be sure, ask a few of your readers or customers this week to give you feedback on your brand. You may be surprised by what you hear.
Need a Christmas gift that an author will truly appreciate?
Get Rob Eagar’s 5-CD audio teaching set:
“Speak and Sell Books in Any Market”
To hear a sample and purchase, click here.

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© Rob Eagar 2010. All rights reserved.

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

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