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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

Monday Morning Marketing Tip – December 13, 2010

Rob Eagar’s Monday Morning Marketing Tip

is written to help authors, publishers, and organizations
spread their message like wildfire.


This week’s focus:

“Marketing doesn’t work for me.” This is a common response I hear from frustrated authors and entrepreneurs. However, when I probe into the details of their recent promotional activities, I tend to find these problems:

1. Tried something once, expected a marketing miracle, then immediately stopped when results didn’t intially pour in the door.
2. Sent out a promotional piece that was too self-focused and failed to provide value to the recipient, so people ignored it.
3. Created a new marketing tool that looked homemade and shot the sender’s credibility.

No wonder marketing didn’t work. The recipe for good marketing requires three key ingredients: consistency, value, and professionalism. If you leave out one of these ingredients, your marketing efforts will leave people with a bad taste in their mouth.

Need a Christmas gift that an author will truly appreciate?
Get Rob Eagar’s 5-CD audio teaching set:
“Speak and Sell Books in Any Market”
To hear a sample and purchase, click here.

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© Rob Eagar 2010. All rights reserved.

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About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.