Rob Eagar’s Monday Morning Marketing Tip
is written to help authors, publishers, and organizations
spread their message like wildfire.
This week’s focus:
In order to start a fire, you must gather together kindling. Once you light the kindling, the result is a flame so intense that it quickly spreads and ignites larger branches around it. As the larger branches catch on fire, they generate enough energy to ignite bigger pieces of wood and. If the resulting fire is left uncontrolled, the flames can get so powerful that they create a wildfire that sweeps through the entire forest.
If you want to sell your books, products, or services like wildfire, utilize the same principle. To start your fire, you need to identify and ignite an initial group of readers or customers (your kindling) who will get so excited that they turn into raving fans. I like to call them “word of mouth warriors,” because they will forcefully take up the cause to tell others about your book or product. You don’t have to ask them to promote for you. They will do it naturally and willingly, since your value touched an emotional fuel that lights them into action. They freely want to tell others how you improved their life. Or, they want the joy of being the first person to tell others, which makes them feel cool and influential.
How do you find your “kindling” to start a marketing wildfire? Ask yourself these two questions:
1. Who needs my value the most?
2. Who stands to lose the most if they never get my value?1. Who needs my value the most?
Start off 2011 with a book-selling bang!
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