If you want to sell your books, products, or services like wildfire, utilize the same principle. To start your fire, you need to identify and ignite an initial group of readers or customers (your kindling) who will get so excited that they turn into raving fans. I like to call them “word of mouth warriors,” because they will forcefully take up the cause to tell others about your book or product. You don’t have to ask them to promote for you. They will do it naturally and willingly, since your value touched an emotional fuel that lights them into action. They freely want to tell others how you improved their life. Or, they want the joy of being the first person to tell others, which makes them feel cool and influential.
1. Who needs my value the most?