People beg “The Dog Whisperer” to come fix their peculiar dogs with supposed aggression, obedience, or phobia problems. The interesting part is that Cesar doesn’t only focus on the dog. Instead, he usually winds up counseling the human owner, who unknowingly has contributing issues, such as high stress, apathy, or an aversion to discipline. As Cesar helps the owner address these issues, the dog suddenly transforms into a better pet.
By the end of the show, people think he’s a hero. As the episode ends, the participants record glowing testimonials about Cesar and send in real videos of their dog’s improved behavior. They explain the specific results that he helped them experience. Their success stories are so powerful that you can’t help but view Cesar as the top expert in his field. The results are overwhelming. Today, he has a television show, several bestselling books, a magazine, a foundation, corporate sponsorships, and a lucrative consulting business.
Here’s the question to ponder this week. Do you have people giving glowing testimonials and success stories about your business, books, or services? Do you create results that could be easily explained on a video from a happy customer? If not, what changes do you need to make to create that dynamic? If so, what system do you have in place to capture and display those stories from satisfied people?
Dogs may serve as man’s best friend, but success stories serve as the best friend of your business.