Rob Eagar’s Monday Morning Marketing Tip
is written to help authors, publishers, and organizations
spread their message like wildfire.
This week’s focus:
Folks, at some point we have to ask ourselves if quality is important to our marketing efforts. I know the answer is an obvious “yes.” But, I’m surprised by how many authors, businesses, and non-profits put out promotional material that falls way short of anything people would consider “quality.” In these cases, there seems to be a mindset that says, “I’d rather save money than do it with excellence” or “Hey, at least I did something – no one said it had to be perfect.” That may true. But, no one said they have to buy your stuff if your marketing is lame, either.
Now, I’m not trying to step on anyone’s toes. Well, actually I am…but in a helpful way that hopefully gets your attention. For example, here’s what I mean by shoddy marketing:
- A video of an author rambling into a low budget webcam on their computer. Just watching it makes the viewer feel more uncomfortable than the writer who recorded it.
- A newsletter (email or print) that’s devoid of value and merely promotes product throughout every section. These pieces give the same tone as a used-car salesman saying, “What can I do to get you to drive off the lot in one of my cars today?”
- A company Facebook page that merely displays products to buy, lists boring updates from employees, or spouts generic inspirational quotes than no one cares about.
- A free Blogger blog that serves as an organization’s or person’s primary website presence.
- A primary email address used for business from Yahoo, Gmail, Juno, or AOL.com. That tells people that you’re an A.O.L – “amateur on line.”
Think back to the days when you were dating your spouse. If you had not represented yourself with excellence, you probably wouldn’t be married today. You wore your best clothes, went to the nicest restaurants, wooed the other person with heartfelt creativity, etc. You prevailed in romance by presenting yourself in the best light – as a person of quality who was considered a worthy catch.
Marketing is similar to the process of dating. If you don’t promote your books, products, and services with quality, then you probably won’t get many customers to fall in love with you. Relationships fail when one person takes the other for granted. Does your marketing take your audience for granted? Avoid that mistake by instilling a sense of quality into all of your promotional efforts. Otherwise, your business may find itself walking a lonely road.
Announcement:
Free Teleconference Call with Rob Eagar
Thursday, April 28th, 8:00pm Eastern
Almost 100 people have already signed up!
Behind-the-Scenes of an Unlikely Bestseller:
An Interview with New York Times Bestselling Author, Lysa TerKeurst
WildFire Marketing client, Lysa TerKeurst, recently experienced remarkable success with her latest book, Made to Crave, which stayed on the New York Times bestseller list for 12 weeks in a row! Even more surprising, Lysa baffled the publishing industry by achieving this success without using the traditional formula of landing major TV exposure, re-buying books in bulk, or going on a whirlwind promotional tour. Learn the secrets behind her success as Rob Eagar interviews Lysa and explains the non-traditional strategies that they developed for her book campaign. During this one-hour, tell-all, teleconference call, you’ll learn how to:
- Think outside the typical promotional box to create bigger buzz for your book.
- Build an author platform that grows at a consistent rate.
- Identify what makes audiences respond to an author’s message.
- Discover new strategies that help sell more books, reach more people, and change more lives.
The teleconference call is FREE, but you must register beforehand in order to participate. The interview will also be recorded and made available afterwards to all listeners who register. Don’t wait, register today by sending an email to: Rob@StartaWildFire.com
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© Rob Eagar 2011. All rights reserved.
