This week’s focus:
Folks, at some point we have to ask ourselves if quality is important to our marketing efforts. I know the answer is an obvious “yes.” But, I’m surprised by how many authors, businesses, and non-profits put out promotional material that falls way short of anything people would consider “quality.” In these cases, there seems to be a mindset that says, “I’d rather save money than do it with excellence” or “Hey, at least I did something – no one said it had to be perfect.” That may true. But, no one said they have to buy your stuff if your marketing is lame, either.
- A video of an author rambling into a low budget webcam on their computer. Just watching it makes the viewer feel more uncomfortable than the writer who recorded it.
- A newsletter (email or print) that’s devoid of value and merely promotes product throughout every section. These pieces give the same tone as a used-car salesman saying, “What can I do to get you to drive off the lot in one of my cars today?”
- A company Facebook page that merely displays products to buy, lists boring updates from employees, or spouts generic inspirational quotes than no one cares about.
- A free Blogger blog that serves as an organization’s or person’s primary website presence.
- A primary email address used for business from Yahoo, Gmail, Juno, or AOL.com. That tells people that you’re an A.O.L – “amateur on line.”
Free Teleconference Call with Rob Eagar
Thursday, April 28th, 8:00pm Eastern
Behind-the-Scenes of an Unlikely Bestseller:
An Interview with New York Times Bestselling Author, Lysa TerKeurst
- Think outside the typical promotional box to create bigger buzz for your book.
- Build an author platform that grows at a consistent rate.
- Identify what makes audiences respond to an author’s message.
- Discover new strategies that help sell more books, reach more people, and change more lives.
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