Rob Eagar’s Monday Morning Marketing Tip
is written to help authors, publishers, and organizations
spread their message like wildfire.
This week’s focus:
One marketing technique that can be particularly useful to authors is to engage the power of book clubs and discussion groups. Millions of readers around the world congregate both in-person and online to discuss their favorite fiction and non-fiction titles. Promoting to these groups can quickly boost sales by increasing the number of volume orders placed.
Book clubs thrive on debating how an author tells a poignant story or shares powerful information. There is almost a sense of mysteriousness and awe that some readers hold towards their favorite writers. Therefore, as the author, why not offer to remove some of the mystery? Allow book clubs to meet you privately by scheduling short phone calls to answer some of their biggest questions. Just hearing your voice can be a major thrill for literary fans. In addition, you can use technology, such as Skype, Facebook chat, and video conferencing, to make virtual appearances with readers around the world. Imagine no longer having to endure miserable book-signing events where nobody shows up. By combining technology with book clubs, you now get to be the life of the party!
Speaking of parties…tomorrow is my birthday.
Yes, Happy Birthday to me! For those keeping score, I’ll be 43.
—
To receive Rob’s Monday Morning Marketing Tip sent directly to your email inbox,
© Rob Eagar 2011. All rights reserved.
