Phone: 770-887-1462 Free Newsletter Signup

Rob Eagar

Marketing expertise to spread your message like wildfire.

  • Start Here
  • About
  • Books
    • The Author’s Guide to Marketing Books on Amazon
    • The Author’s Guide to Email Marketing
    • The Author’s Guide to Media Interviews
    • The Author’s Guide to Write Text That Sells Books
  • Coaching
    • Book Marketing Master Class
    • Private Author Coaching Sessions
    • Amazon Book Description Service
    • Media Interview Training
    • Concierge Book Launch Consulting
  • Clients
    • Testimonials
    • Bestseller Case Studies
    • Client List
  • e-Courses
    • Mastering Amazon for Authors
    • Sell Books on a Shoestring Budget
  • Free Tips
    • Articles and Hot Tips for Authors
    • Blog
    • Newsletter Archive
  • Contact

Apr 04 2011

Monday Morning Marketing Tip – April 4, 2011

Rob Eagar’s Monday Morning Marketing Tip

is written to help authors, publishers, and organizations
spread their message like wildfire.


This week’s focus:

One marketing technique that can be particularly useful to authors is to engage the power of book clubs and discussion groups. Millions of readers around the world congregate both in-person and online to discuss their favorite fiction and non-fiction titles. Promoting to these groups can quickly boost sales by increasing the number of volume orders placed.

Book clubs thrive on debating how an author tells a poignant story or shares powerful information. There is almost a sense of mysteriousness and awe that some readers hold towards their favorite writers. Therefore, as the author, why not offer to remove some of the mystery? Allow book clubs to meet you privately by scheduling short phone calls to answer some of their biggest questions. Just hearing your voice can be a major thrill for literary fans. In addition, you can use technology, such as Skype, Facebook chat, and video conferencing, to make virtual appearances with readers around the world. Imagine no longer having to endure miserable book-signing events where nobody shows up. By combining technology with book clubs, you now get to be the life of the party!

Speaking of parties…tomorrow is my birthday.
Yes, Happy Birthday to me! For those keeping score, I’ll be 43.
—

To receive Rob’s Monday Morning Marketing Tip sent directly to your email inbox,

click here.


© Rob Eagar 2011. All rights reserved.

<$BlogFeedsVertical$>

Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

Continue Reading »

Book Marketing Master Class
  • About
  • Books
  • Consulting
  • Free Tips
  • Blog
  • Newsletter Signup
  • Contact
  • Privacy Policy
  • Site Map

© 2023 WildFire Marketing

Website by Wildfire Marketing