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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Jun 27 2011

Monday Morning Marketing Tip – June 27, 2011

Rob Eagar’s Monday Morning Marketing Tip

is written to help authors, publishers, and organizations
spread their message like wildfire.

This week’s focus:

I’m surprised by how many authors are frustrated by all of the work it takes to market their books. I think to myself, “What did you expect? If you didn’t write a book with the desire to promote it, then why write it in the first place?” Books don’t sell themselves.

Did you have kids without considering all of the hard work it would require to raise them? Of course not. Yet, books are no different. They need constant attention, especially when they’re newly born. Fortunately, instead of having to change diapers, endure doctor’s visits, and feed in the middle of the night, all your book needs is some consistent love via social media, free resources, radio interviews, public speaking, blog posts, etc. If marketing frustrates you, try looking at your book like having a baby without the birth pains. That should make you feel better already.

Join Rob in Atlanta, GA on July 9th:

How to Sell Books Like WildFire!

Saturday, July 9, 2011 in Atlanta, GA.
All attendees receive 30 days of follow-up with Rob Eagar by phone and email.

Click here for details and registration.


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© Rob Eagar 2011. All rights reserved.

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing.

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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