Phone: 770-887-1462 Free Newsletter Signup

Rob Eagar

Marketing expertise to spread your message like wildfire.

  • Start Here
  • About
  • Books
    • The Author’s Guide to Marketing Books on Amazon
    • The Author’s Guide to Email Marketing
    • The Author’s Guide to Media Interviews
    • The Author’s Guide to Write Text That Sells Books
  • Coaching
    • 1:1 Book Marketing Master Class
    • Private Author Coaching Sessions
    • Amazon Book Description Service
  • Clients
    • Testimonials
    • Bestseller Case Studies
    • Client List
  • e-Courses
    • Mastering Amazon for Authors
    • Sell Books on a Shoestring Budget
    • Book Marketing for Beginners
  • Free Tips
    • Articles and Hot Tips for Authors
    • Blog
    • Newsletter Archive
  • Contact

Jun 06 2011

Monday Morning Marketing Tip – June 6, 2011

Rob Eagar’s Monday Morning Marketing Tip

is written to help authors, publishers, and organizations
spread their message like wildfire.

This week’s focus:

Last week, I saw the new movie by Morgan Spurlock called, The Greatest Movie Ever Sold. It’s a fascinating documentary that goes behind-the-scenes into the world of advertising, marketing, and product placement in movies. The funny part about Mr. Spurlock’s film is that he actually uses product placement to completely cover his production budget.

During the film, there’s an interesting segment that shows how some Hollywood studios are using neuroscience research to determine which movie commercials are the most effective. In one scene, Mr. Spurlock visits a lab where he undergoes an MRI while watching movie trailers, and scientists analyze his brain reacting to various commercials. The technology shows how scientists can predict which movie clips will have the biggest affect on viewers. In some ways, the research was a little scary to see the lengths that some companies will take to figure out how to get people to buy their products.

However, as I listened to the summation of the neuroscience research, I heard a powerful lesson that authors and publishers need to heed. The scientists explained that the best way to create an effective movie commercial is to show scenes that evoke the strongest emotion. For example, if you’re marketing a horror movie, the trailer needs to show scenes that amplify the fear and suspense. If you’re marketing a relationship movie, the trailer needs to show scenes that stir up feelings of drama and tension. If you’re marketing an action film, the trailer needs to amp up the energy, grit, and power of the characters. In other words, strong emotion plays a major role in convincing people to go to the movie theater.

I believe this same principle applies to marketing books, especially fiction. If you want people to buy more books, make sure your video trailer and other marketing tools (website, blog, free resources, etc.) evoke a strong sense of emotion in your audience. Perennial bestselling novelists, such as David Baldacci, James Patterson, Ted Dekker, John Grisham, and Karen Kingsbury, stay on top of the charts because they’re masters of touching the heart as much as the mind. They know that logic makes people think, but emotion makes them act.

Yet, keep in mind that emotion alone doesn’t trump value. You still have to answer the consumer’s ultimate question, “What’s in it for me?” But, when you combine strong emotion with tangible value, then you’re able to capture a person’s interest on multiple levels. So, take a look at your marketing activities and make sure that your style isn’t too stoic. Take a lesson from Hollywood, and draw more readers to your books by making them think, “I feel the need…the need to read!”

Join Rob in Atlanta, GA on July 9th
Advanced Book Marketing Workshop for Authors:
How to Sell Books Like WildFire!
Saturday, July 9, 2011 in Atlanta, GA.
All attendees receive 30 days of follow-up with Rob Eagar by phone and email.
Click here for details and registration.


To receive Rob’s Monday Morning Marketing Tips sent directly to your email inbox,

click here.



© Rob Eagar 2011. All rights reserved.

<$BlogFeedsVertical$>

Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Three Bestselling Author Clients in 2024!

September 15, 2024 Posted by Rob Eagar

Announcing 3 bestselling author clients in 2024! What an amazing year so far…

Continue Reading »

Book Marketing Master Class
  • About
  • Books
  • Consulting
  • Free Tips
  • Blog
  • Newsletter Signup
  • Contact
  • Privacy Policy
  • Site Map

© 2025 WildFire Marketing

Website by Wildfire Marketing