This week’s focus:
a. Open your discussion with a quiz.
b. Show exclusive imagery or a visual aid when telling a personal story.
c. Integrate one of your how-to articles into your speech that answers a problem.
d. Offer a free resource as an application step for the audience to use the next day.
Your marketing tools will have a stronger effect on your audience when they can see the immediate use and benefit. Thus, you need to make the benefit apparent by openly mentioning your tool, showing it to the audience, and encouraging them to use it. This way, you can generate interest without being pushy by incorporating your tools smoothly into your message.
All attendees receive 30 days of follow-up with Rob Eagar by phone and email.