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Rob Eagar

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Archives for July 2011

Jul 25 2011

Monday Morning Marketing Tip – July 25, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: When I teach authors how to identify the value of their books, sometimes I get the response, “I’m not sure if my book really creates results for people. I’ve never stopped to ask

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jul 18 2011

Monday Morning Market Tip – July 18, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: The best way to get people to buy your book is to buy it yourself. When I say “buy it,” I don’t mean purchasing cases of copies to fill-up your garage (been there,

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jul 14 2011

Over 19,000 Women Signed-up for Renee Swope’s 7-Day Doubt Diet

WildFire client, Renee Swope, has over 19,000 women signed-up to take her 7-Day Doubt Diet. This is an amazing number considering that her new book, A Confident Heart, isn’t available until August 1st. Renee’s publisher, Revell, hired WildFire Marketing to create the content for this powerful word-of-mouth resource. We’re excited to see so many women

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Written by Rob Eagar · Categorized: Marketing Tips

Jul 11 2011

Monday Morning Marketing Tip – July 11, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus: I can’t help but chuckle when I see those funny Dos Equis commercials about “The Most Interesting Man in the World.” But, there’s actually a learning point for authors in this humor. There’s

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Jul 04 2011

Monday Morning Marketing Tip – July 4, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. Happy Fourth of July! This week’s focus: Every community needs a hub and a leader who keeps everything together. As an author, you should position yourself as the ringleader whom all of your readers revolve around.

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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