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Rob Eagar

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Jul 18 2011

Monday Morning Market Tip – July 18, 2011

Rob Eagar’s Monday Morning Marketing Tip

is written to help authors, publishers, and organizations
spread their message like wildfire.

This week’s focus:

The best way to get people to buy your book is to buy it yourself. When I say “buy it,” I don’t mean purchasing cases of copies to fill-up your garage (been there, done that). Instead, you’ve got to buy-in to your book’s value before you can convince other people to do the same. If you write a half-hearted book that doesn’t move you personally, then you probably won’t move many people to make a purchase. Readers can usually sense when an author is passionate about their subject or story versus when they just phone it in to get the book completed. Thus, as you write your book, pretend like you’re a skeptical reader and ask yourself:
  • Does this book create a specific positive result for me that I can explain to others?
  • Has my life changed due to writing this book?
  • How is my book worth the purchase price?
  • Did I pour myself into this book or just do the minimum to finish?
The first sale is always to yourself. If you want more people to buy your books, make sure that you’re the very first customer.



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© Rob Eagar 2011. All rights reserved.

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

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