Rob Eagar’s Monday Morning Marketing Tip
is written to help authors, publishers, and organizations
spread their message like wildfire.
This week’s focus:
I can’t help but chuckle when I see those funny Dos Equis commercials about “The Most Interesting Man in the World.” But, there’s actually a learning point for authors in this humor. There’s no better way to create an online community for marketing your book than by becoming an object of interest. In essence, your style as a writer and the message of your book needs to be presented in a way that peaks curiosity in others. If not, people will have no desire to follow you. That’s because people won’t become your fan unless you give them a clear reason to do so. I know this sounds obvious, but it’s that’s simple. If you engage in social media but can’t seem to build a growing community, then people probably don’t regard you as interesting. You’re lost in the mix of more appealing authors getting attention.
If you’re struggling to determine how to make yourself an object of interest, then try this exercise. List five authors that you follow regularly on Facebook, Twitter, or their blog. Write out the specific reasons why these authors appeal to you. What makes them an object of interest? How are they able to hold your attention? How can you mimic what they do and apply it to your own approach?
Big Announcement!
New book entitled, Sell Books Like Wildfire, coming in May, 2012
I’m excited to announce that Writer’s Digest publishing house has agreed to publish my new book, Sell Books Like Wildfire. The planned release date is May, 2012. This will be the most comprehensive, advanced-level, book marketing resource ever published. Topics covered will include how to improve your author branding, website power, social media activities, newsletters, public speaking, media interviews, Amazon presence, and much more. There will even be a special chapter just for novelists about how to market fiction – without ever leaving your house.
I look forward to partnering with Writer’s Digest. They’ve been helping authors hone their craft since 1920. If you’ve never checked out their website, visit www.writersdigest.com today. More details on the new book to come in the near future.
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© Rob Eagar 2011. All rights reserved.
