This week’s focus:
If this situation describes you, then I suggest that you start asking readers for testimonials or put together some focus groups. You need honest feedback to know if your book provides solutions (nonfiction), entertainment (fiction), or insight (both) that people actually appreciate. Writing a book without understanding your value is like driving a car without ever putting it into forward gear. You’re stuck in neutral going nowhere.
On the other hand, maybe you don’t know your book’s value but it happens to be selling reasonably well. That’s because the public figured out your value and responded to it. Yet, that’s not their responsibility – it’s the author’s job. Imagine how many more books you would sell if you understood your value and proactively used it in all of your marketing materials. You could create momentum that leads to exponential growth.