Phone: 770-887-1462 Free Newsletter Signup

Rob Eagar

Marketing expertise to spread your message like wildfire.

  • Start Here
  • About
  • Books
    • The Author’s Guide to Marketing Books on Amazon
    • The Author’s Guide to Email Marketing
    • The Author’s Guide to Media Interviews
    • The Author’s Guide to Write Text That Sells Books
  • Coaching
    • Book Marketing Master Class
    • Private Author Coaching Sessions
    • Amazon Book Description Service
    • Media Interview Training
    • Concierge Book Launch Consulting
  • Clients
    • Testimonials
    • Bestseller Case Studies
    • Client List
  • e-Courses
    • Mastering Amazon for Authors
    • Sell Books on a Shoestring Budget
  • Free Tips
    • Articles and Hot Tips for Authors
    • Blog
    • Newsletter Archive
  • Contact

Aug 29 2011

Monday Morning Marketing Tip – August 29, 2011

Rob Eagar’s Monday Morning Marketing Tip

is written to help authors, publishers, and organizations
spread their message like wildfire.

This week’s focus:

Too many authors unfairly expect people to read their books, fall in love with them, and immediately go buy 10 copies to give away to friends. But, that’s an unrealistic expectation. People aren’t going to flock to bookstores and spend $100 to market your book for you. Yet, this is what many authors seem to anticipate. They subconsciously shift the burden of marketing to their readers (or their publisher) and expect other people to make word of mouth happen for them. However, word of mouth doesn’t work that way. Instead, readers will tell their friends about your book if you make it easy for them to do so. You have to remove the barriers of apathy, cost, and skepticism that people carry in their mind. Otherwise, they’ll never take action. It is the author’s responsibility to provide tools that enable people to spread word of mouth. You do this by creating free resources that are easy for people to pass along to someone else.



To receive Rob’s Monday Morning Marketing Tips sent directly to your email inbox,

click here.





© Rob Eagar 2011. All rights reserved.

<$BlogFeedsVertical$>

Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

Continue Reading »

Book Marketing Master Class
  • About
  • Books
  • Consulting
  • Free Tips
  • Blog
  • Newsletter Signup
  • Contact
  • Privacy Policy
  • Site Map

© 2023 WildFire Marketing

Website by Wildfire Marketing