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Rob Eagar

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Sep 05 2011

Monday Morning Marketing Tip – September 5, 2011

Rob Eagar’s Monday Morning Marketing Tip

is written to help authors, publishers, and organizations
spread their message like wildfire.


This week’s focus:
There’s an unhealthy tendency among some authors and business owners to start a new marketing activity with the expectation that it should create a huge, immediate return. These people will start a new blog, send out a new newsletter, or create their first press release under the belief that it will make lightning strike and miraculously change their business. But, that’s like sending your child to the first grade and expecting him or her to immediately be ready to graduate from high school in 30 days.


Results take time, and marketing is the process of staying consistent, which means generating results over the long run – just like going to school. Therefore, you should stick with any new marketing activity for at least 90 days before you decide to stop it, and avoid a “one and done” mentality. Your goal should be to build a growing awareness for your message that continually shows up in different venues. Most people need to see evidence of your value several times before they will decide to buy.



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© Rob Eagar 2011. All rights reserved.

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

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January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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