This week’s focus:
Facebook currently has over 750 million users worldwide, which makes it the largest social network in history and a powerful marketing tool for individuals and businesses. However, setting up a presence on Facebook doesn’t replace the need for an effective website, whether it’s personal or organizational. Even though Facebook is the dominant player on the Internet, social media will always be in a state of flux. New services will continue replace the current popular services that everyone loves. For instance, do you remember MySpace? Probably not. Yet, a short time ago, it used to be top dog. Today, it’s the butt of online jokes. Likewise, the new Google+ network is already making efforts to compete with Facebook and steal away marketshare.
Therefore, you should maintain an Internet headquarters to market your message that isn’t dependent on other services that could be here today and gone tomorrow. That’s why a well-constructed website is so important. I’m not implying that you avoid using Facebook, Twitter, and the various online options available. You would be wise to use social networking to your advantage. But, not at the expense of neglecting to create your own website. A fancy Facebook page does not equal a website. People still prefer a one-stop-shop where they can go online to learn everything about your message. Social networking services can’t offer the kind of flexibility and promotional power that comes with a website.
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