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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Archives for November 2011

Nov 28 2011

Monday Morning Marketing Tip – November 28, 2011

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, publishers, and organizationsspread their message like wildfire. This week’s focus: The Top 10 MisconceptionsAuthors Believe about Marketing 1. My publisher will market my book for me. That’s wishful thinking. Unless you’re an established bestselling author, publishers will do very little to market your book. You’ll

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Nov 20 2011

Monday Morning Marketing Tip – November 21, 2011

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, publishers, and organizationsspread their message like wildfire. This week’s focus: As winter approaches, snow begins to fall – which means fun activities, such as building a snowman or throwing snowballs at an unsuspecting spouse, kid, or neighbor. To build a snowman, you start by packing

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Nov 15 2011

Monday Morning Marketing Tip – November 14, 2011

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, publishers, and organizationsspread their message like wildfire. This week’s focus:Social networking is typically a passive approach to marketing, because you’re at the mercy of other people deciding to visit your blog, “like” you on Facebook friend, “follow” you on Twitter, or subscribe to your YouTube

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Nov 07 2011

Monday Morning Marketing Tip – November 7, 2011

Rob Eagar’s Monday Morning Marketing Tipis written to help authors, publishers, and organizationsspread their message like wildfire. This week’s focus:My wife and I recently went out to dinner to try a new restaurant that opened near our house. Instead of having a good experience, though, the restaurant failed to deliver on our expectations. For instance,

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Nov 01 2011

Monday Morning Marketing Tip – October 31, 2011

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, publishers, and organizations spread their message like wildfire. This week’s focus:Dolphins and whales are both air-breathing creatures who live in the ocean. Yet, they swim and behave in radically different ways. For example, sperm whales often descend into the depths of the sea and

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Your Publisher Is Not Your Marketer

January 19, 2026 Posted by Rob Eagar No Comments

Many authors quietly assume their publisher is better at marketing books than they are. This perspective isn’t foolish—it’s actually logical. But, this mindset also puts the author’s book at far greater risk than they might realize. Most authors don’t come from marketing backgrounds. They’re professors, counselors, pastors, executives, clinicians, artists, parents, or first-time authors who

Relying on your publisher to market a book can be a risky mistake. Here is what authors should do instead.

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