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Rob Eagar

Marketing expertise to spread your message like wildfire.

Monday Morning Marketing Tip – November 14, 2011

Rob Eagar’s Monday Morning Marketing Tip
is written to help authors, publishers, and organizations
spread their message like wildfire.


This week’s focus:
Social networking is typically a passive approach to marketing, because you’re at the mercy of other people deciding to visit your blog, “like” you on Facebook friend, “follow” you on Twitter, or subscribe to your YouTube channel, etc. The problem with this passive approach is that you’re giving other people control of your promotional process. At any time, their online attention can be lured away by another author or book who grabs their interest. And, once people disappear, they rarely come back on their own.

That’s why I recommend including proactive activities in your overall marketing plan. You want to take steps to reach your audience without waiting for them to reach you. How do you engage proactive marketing? Use the power of direct promotion, such as:

  • Send email or print newsletters
  • Speak publicly
  • Pursue and conduct media interviews
  • Line up book-signings
  • Write magazine articles
  • Reach out to book clubs


Effective marketing includes a balance of both passive and proactive activities. If you realize that you’re being too passive, pick one of the ideas from the list above and make headway on it this week.




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© Rob Eagar 2011.
All rights reserved.

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About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Comments

  1. Our Stories God's Glory says

    Thanks, Rob, for giving me great marketing tips and tools that I can easily apply. I've co-written a memoir that we're actively pitching with no website. I know that's not good. And you've provided excellent tools for making this happen, step by step. Thanks for the Site Map for Author Websites and today for the Bestseller Website Template for Nonfiction Writers. I paid with my tweet! I met you at She Speaks and I'm looking forward to seeing you again at The Writer's Digest Conference. Can't wait.