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Rob Eagar

Book Launch Strategy for Authors Building Bestselling Careers

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Archives for March 2012

Mar 19 2012

Monday Morning Marketing Tip – "Steal from Yourself for Better Marketing"

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, business owners, and non-profits spread their message like wildfire. This week’s focus: When I consult with authors, non-profits, and businesses about marketing issues, a common complaint arises about the need to generate a lot of content for free resources, newsletters, and social media pages.

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Mar 12 2012

Monday Morning Marketing Tip – "How to Use Pinterest to Market Books"

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, business owners, and non-profits spread their message like wildfire. This week’s focus: “A picture is worth a thousand words”…especially if those words represent word of mouth. There’s a new kid on the social media block that is changing the way people communicate online. Facebook

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Mar 05 2012

Monday Morning Marketing Tip – "Why Word of Mouth Fails"

Rob Eagar’s Monday Morning Marketing Tip is written to help authors, businesses, and non-profits spread their message like wildfire. This week’s focus: Have you ever read a book, watched a movie, or visited a restaurant that you really enjoyed, but never told anyone until someone else brought it up in conversation? Once you were reminded,

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Written by Rob Eagar · Categorized: Monday Morning Marketing Tip

Why Backlist Book Sales Stall and How Top Authors Fix It

January 26, 2026 Posted by Rob Eagar

Most authors assume backlist sales fade for reasons outside their control — market saturation, algorithm changes, reader fatigue, or old age. In reality, sustained backlist performance is almost always the result of intentional strategy, not timing or luck. I’ve seen this repeatedly while coaching more than 1,000 authors, working with New York Times, Wall Street

Discover why backlist books stall—and how strategic authors revive old titles into long-term revenue engines.

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