Phone: 770-887-1462 Free Newsletter Signup

Rob Eagar

Marketing expertise to spread your message like wildfire.

  • Start Here
  • About
  • Books
    • The Author’s Guide to Marketing Books on Amazon
    • The Author’s Guide to Email Marketing
    • The Author’s Guide to Media Interviews
    • The Author’s Guide to Write Text That Sells Books
  • Coaching
    • Book Marketing Master Class
    • Private Author Coaching Sessions
    • Amazon Book Description Service
    • Media Interview Training
    • Concierge Book Launch Consulting
  • Clients
    • Testimonials
    • Bestseller Case Studies
    • Client List
  • e-Courses
    • Mastering Amazon for Authors
    • Sell Books on a Shoestring Budget
  • Free Tips
    • Articles and Hot Tips for Authors
    • Blog
    • Newsletter Archive
  • Contact

Apr 30 2012

Promote Your Book or Message with Power-Bites

Rob Eagar’s Monday Morning Marketing Tip
is written to help authors, business owners, and non-profits
spread their message like wildfire.

This week’s focus:

PunchThe more you rely on technology to spread your message, the more you must be brief. We live in a world of smaller screens, smaller attention spans, and smaller conversations where media platforms continuously shrink discussions. For instance, radio and TV interviews these days are typically no longer 3 – 6 minutes. And, social media tools, like Twitter, limit your remarks to just 140 characters.

To market successfully in a world of micro-communication, it’s crucial to speak concisely with power. People no longer give authors, business owners, or non-profit directors a long time to explain what they do. You’ve got to capture another person’s attention right off the bat.

The best way to grab someone’s interest is to speak in powerful sound bites, or “power-bites.” Think of power-bites like a newspaper editor uses punchy headlines to introduce articles. Talk about your book, product, or service in a manner that makes someone curious or inquisitive.

For example, I’m starting to promote my new book, “Sell Your Book Like Wildfire,” which releases in 30 days. When media reporters, bloggers, or publishing executives ask me about my book, I don’t go into a long drawn-out description. Instead, I lead my responses with pithy power-bites, such as:

  • Never tell someone what your book is about. Tell them “What’s in it for me?”
  • If you want to sell more books, stop selling books and start selling results.
  • Start small to sell big. Light a fire with your kindling audience first.
  • My book is the bible of book marketing.
  • Marketing is easy with 3 simple questions: What’s your value? Who needs it the most? Where do they congregate?



In a fast-paced world where Facebook, Twitter, and the 24/7 news media allow everyone to have a voice, it’s more important than ever to cut through all the noise. Use power-bites to punch through the cacophony, gain people’s attention, and spread your message like wildfire.

Take action today: Create three new power-bite sentences for your book, product, or service.




To receive Rob’s “Monday Morning Marketing Tips” directly to your email Inbox, click here


<$BlogFeedsVertical$>

Written by Rob Eagar · Categorized: Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Comments

  1. Edward Smith says

    April 30, 2012 at 4:34 pm

    Thanks, you are so right about the need to be "short and sweet" that is the way it is today. Thanks again, Edward Smith.

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

Continue Reading »

Book Marketing Master Class
  • About
  • Books
  • Consulting
  • Free Tips
  • Blog
  • Newsletter Signup
  • Contact
  • Privacy Policy
  • Site Map

© 2023 WildFire Marketing

Website by Wildfire Marketing