I’m happy to announce that I’ve been asked to be an expert blogger for Digital Book World – the publishing industry’s leading source of news about the future of books. Check out my first article: Publishers Make Poor Poker Players Also, I’ve been invited to speak at DBW’s “Discoverability and Marketing Conference 2012” in New
Archives for August 2012
Stop, Look, and Listen for Better Marketing
Young children are often taught to “stop, look, and listen” before they cross the street. Stop to see what’s in front of you. Look both ways to make sure no cars are coming. And, listen for any oncoming traffic. This same principle works in marketing. For example, I teach marketing seminars at conferences across the