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Rob Eagar

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Sep 10 2012

Think Like a Producer to Get More Media Interviews

If you want to get more media interviews, put yourself in the position of a producer. The producer is the decision-maker behind most radio and TV programs who’s responsible for planning the topics and booking guests. If you’re a producer, would you rather be approached by someone who is just trying to get airtime to promote their stuff? Or, would you rather be approached by someone who acts like an expert on a topic that’s relevant to the audience? From the producer’s perspective, one approach feels selfish, while the other feels helpful.

Producers would much rather work with guests who help them achieve their goals. They have no desire to turn their programs into annoying infomercials that plug a book, product, or service. Audience ratings will drop if a show is too promotional. Nobody likes to be constantly sold.

Due to this fact, producers are constantly monitoring what topics might be of interest to their audience. If they can acquire guests who are experts on relevant topics, offer lively discussion, and are fun to watch, then the audience will tune-in on a repeated basis. Producers dream of their show being seen as the go-to source of information or the top entertainment choice with the public. If they can achieve that position, then their audience ratings will stay high.

If you want to get more media exposure, don’t push your book or agenda. Instead, send press releases and make pitches that stress interesting topics of importance to the audience. Doing so gives you a much greater chance of grabbing the producer’s attention and getting interviews.

 

Written by Rob Eagar · Categorized: Author Tips, Marketing Tips, Monday Morning Marketing Tips

About Rob Eagar

Rob Eagar is the founder of WildFire Marketing, a consulting practice that helps authors and publishers sell more books and spread their message like wildfire. He is one of the rare consultants to help both fiction and nonfiction books hit The New York Times bestsellers list. Rob has consulted with numerous publishers and trained over 1,000 authors. He is the creator of The Author's Guide Series, a comprehensive collection of resources that teaches authors how to sell more books. Find out more at: WildFire Marketing and follow Rob on Twitter.

Publishing Predictions for 2023

January 1, 2023 Posted by Rob Eagar

As we enter 2023, let’s look ahead to the major issues that will affect authors and publishers. Here are five predictions that deserve your attention…

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